Set Your New Radio Station Apart with These Valuable Tips

What is radio these days? Would it be alive and well? Maybe you think it’s gone and forgotten if you’re a music lover. So, then maybe you’re thinking about starting your own radio station. What a great idea: this world could use more doers like yourself. Once you have the go ahead, you need to figure out how to have the station probably the most cool and kick ass station in recent history, although there are lots of issues you must think about with the FCC and all the other performing rights organizations that are to the lawyers to dsicuss. That’s where we come in. Even when you have no experience, you’ll have the capacity to be the coolest station around town with these tips.

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You must have promotion, that is of critical importance. The number one trick to promoting something brand-new like your radio station would be to appear greater than you are. You don’t would like to go out there and say “we’re a brand new radio station, please listen to us” since that sounds weak and lame. You must present yourself just like the only choice to listen to, like you’ve for ages been there. That means that when you hold a promo event, you will need your cool car – preferably something fun and sporty like a Jeep – there, emblazened with your logo. You can get a station car at jeep mission viejo and have it painted at OC Auto along with your logo. Bam, you’re off and away to an appealing start.

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Now you need engaging musical programming. You need to appeal to the masses similarly but the music lovers on the flip side. Also, you may not want to target the exact same market as another demographic. For example – say there’s a pop country music station in your town. In order to play pop country – and I’d advise against this low form of pandering generic music – you wish to have a unique edge. You could potentially say that you play more of the outlaw stuff (again, that’s a tired cliché of your genre that is certainly about as outlaw as shopping at Wal-Mart). Or you may say you’ll focus on a number of the oldies. At any rate, you don’t want to just target the same audience – you need to carve a bit of your own niche.

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Also at this point from the stations life you need to place yourself on the map as a refreshing and viable replacement for perhaps all of those other dial, a dial full of corporate-fun pandering crap. You may initially think you need a DJ with one of those goofy voices and a stupid name such as the Lion or Ronnie the Neck Snapper. Never do this. It’s not 1995 anymore, and the times have changed. We want good content, intellectual approach to music that doesn’t make us feel ostracized for being educated. They are not your audience because they are not trying to seek something new in the dial, though obviously the anti-intellectual crowd is still available. The way to be successful is to pull the audience you would like, the folks who are craving whatever you can provide.

2015 Lincoln MKC is the best thing ever

2015 Lincoln MKCLincoln

The Lincoln Motor Company’s reinvention takes a major step forward today with the unveiling of the all-new 2015 Lincoln MKC small premium utility vehicle.

The Lincoln MKC is a unique creation from the ground up with an assortment of first-in-class features. Its all-new 2.3-liter EcoBoost(R) engine offers excellent performance while its ingeniously implemented wraparound liftgate is an example of masterful customer convenience.

The luxurious interior embraces driver and passengers alike, along with its innovative and new technology personalizes the MKC ownership experience. Lincoln MKC follows the MKZ sedan to become the second all-new Lincoln in as many years because the brand continues its reinvention.

Lincoln MKC is a perfect blend of inspired automotive design and dynamic driving performance in the segment that has grown in popularity in recent years, said Jim Farley, executive vice president of Ford global marketing, service and salesservice and Lincoln. As a challenger luxury brand, entering this segment is a natural next step for people. MKC can do more than just compete – it can change the way people take into consideration Lincoln.

Building the right vehicle at the perfect time

Lincoln MKC – first introduced like a concept vehicle at the 2013 North American International Auto Show in Detroit – represents a vital milestone inside the company’s decide to expand its lineup.

Arriving on the heels of the all-successful and new 2013 Lincoln MKZ sedan, MKC becomes another new vehicle in the brand’s plans to introduce four new luxury vehicles by 2016.

MKC gives Lincoln a compelling offering in the small premium utility vehicle segment, the fastest-growing section of the luxury market. The segment has grown by 25 percent since 2012 and by more than 200 percent since 2009. The segment growth is being driven by new luxury clients who are coming into affluence, and also by current luxury owners who are moving from larger vehicles to smaller ones as their life desires change.

With MKC, Lincoln continues its move toward targeting a younger, more diverse customer. The automobile also positions Lincoln to resonate with drivers in desirable markets on the East and West coasts.

Designed to inspire out and inside

The Lincoln design team faced the dual challenge of creating a standout vehicle in a competitive field, while further refining the Lincoln design DNA that started with the 2013 MKZ. From its signature split-wing grille to its uniquely crafted, hands-free wraparound liftgate, the Lincoln DNA is evident.

Our design team worked tirelessly to create a vehicle that attracts new customers to the brand while meeting the expectations of longtime Lincoln drivers, said Max Wolff, director, Lincoln Design. The execution of the new liftgate is a prime instance of how a premium design element can create a better customer experience.

MKC presents a sleek, sculpted body that helps it stand out among peers. Its high beltline and low shoulders build a sturdy, athletic presence, while features like soft exterior lighting, pedestal side-view mirrors and an available panoramic, all-glass Vista Roof(R) provide the vehicle a lavish, sophisticated personality.

The unique design also carries through to the interior, where craftsmanship and-tech combine to provide a warm, luxurious environment. An architecturally unique instrument panel showcases Lincoln’s signature push-button gear shifter, which provides a wide open, inviting interior space. Plush leathers with French stitching, and available Bridge of Weir leather and real wood trim accentuate MKC’s elegance and grace.

We gave focus on every detail to convey an attractive, fashion-oriented vehicle, said Soo Kang, Lincoln interior design chief. Our consumption ofmaterials and colors, stitching – all the information was shown to create a general luxurious experience.

To be more consistent with all the Lincoln driving experience, an all-new Lincoln steering wheel debuts on MKC and will be on all future Lincoln vehicles. This highly tactile leather-wrapped wheel provides better feeling and control and puts the brand’s new design DNA in the driver’s hands.

The enhanced THX(R) II Certified Sound System, an industry-first featuring THX-distributed bass technology and 14 right-, center- and left-slot speaker assemblies, can be obtained. The state-of-the-art audio system delivers a rich, immersive surround sound experience that reproduces music as it was mixed in the studio.

SYNC(R) with MyLincoln Touch(TM) enables drivers to personalize MKC through the use of voice-activated commands or simple touch controls on the class-exclusive 8-inch touch-screen. Knobs and buttons on the center console provide additional and easy use of control air conditioning and sound system.

Lincoln luxury meets dynamic performance

When built with the all-new 2.3-liter EcoBoost engine, MKC provides a projected 275 horsepower at 5,500 rpm and 300 lb.-ft. of torque at 3,000 rpm, according to preliminary test data. Class-exclusive Active Grille Shutters are designed to improve MKC fuel efficiency at highway speeds.

According to preliminary test data, MKC comes standard with a 2.-liter EcoBoost four-cylinder turbocharged engine, projected to produce 240 horsepower at 5,500 rpm and 270 lb.-ft. of torque at 3,000 rpm. This makes Lincoln MKC an all-EcoBoost vehicle.

MKC comes standard with front-wheel drive and 18-inch wheels. Drivers can upgrade to Lincoln’s Intelligent All-Wheel Drive and 19-inch wheels for enhanced cornering and handling as well as an even sportier look.

The Intelligent All-Wheel Drive system also includes Continuously Controlled Damping. Drivers may use Lincoln Drive Control to pick from normal, comfort and sport drive modes to serve their driving mood. CCD constantly monitors the road; the suspension reacts on average within 20 milliseconds, providing an even ride with enhanced handling.

CCD also is available in the regular front-wheel drive configuration of MKC.

The width of MKC’s track has been set to allow the designers the liberty to create a planted stance to the vehicle, plus it provided engineers the opportunity to minimize body roll and give the car a more sporty feel, said Lisa Drake, MKC chief engineer.

Technology provides protection, confidence

MKC offers advanced technology such as collision warning with brake support, a Lane-Keeping System and driver assist to help drivers avoid common accidents. If it detects a potential front-end crash, the collision warning system was designed to alert the motorist. The system issues an audible alert inside the cabin, a visual alert on the windshield and automatic brake assist sensitivity.

MKC introduces available park-out assist technology, a class-exclusive feature that enhances the vehicle’s active park assist capabilities. Where active park assist helps guide drivers into tight parallel parking situations, park-out assist steers drivers out of tight parking spots.

The vehicle’s Lane-Keeping System uses rearview mirror-mounted cameras to identify lane markers and help drivers avoid unintentionally straying using their lane. In the event the system detects a driver’s alertness level dropping below a given threshold, a warning is issued via a chime and a pop-up message appears on the left-hand cluster screen.

MKC also offers a Blind Spot Information System, which continuously monitors the vehicle’s blind spots with radar sensors, and class-exclusive cross-traffic alert, which detects traffic as the vehicle backs coming from a parking space.

Driver safety and confidence is furthered with the inclusion of seven standard airbags, including a class-exclusive driver’s knee airbag. In preparing MKC for the road, the automobile was subjected to 5,000 real and virtual-world crash tests and a number of conditions.

Experience Lincoln’s uniquely warm reception

MKC will greet owners with exclusive Approach Detection, which senses when an owner is near and responds by illuminating welcome mats on the floor next to both front doors. taillamps, door, headlamps and Simultaneously handles glow with soft lighting tuned to complement the vehicle’s exterior color.

MKC will be the first Lincoln to obtain always-on built in connectivity, allowing owners to employ a smartphone app to control the car. With the MyLincoln Mobile(TM) app, MKC owners can start, lock, unlock and locate the vehicle, as well as schedule a remote start event for a set time.

Drivers also can utilize the app to set a call for roadside assistance, monitor the vehicle’s fuel level, check tire battery and pressure status, and program engine start times allowing the vehicle to heat or cool to comfortable levels.

Lincoln MKC production is slated to begin in the second quarter of 2014 at Louisville Assembly Plant in Louisville, Ky. Vehicles are due in showrooms next summer.

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